i.e. why we specialise in communicating innovative technologies and how we do it.
We owe cinema to the Lumière brothers, the light bulb to Edison, the theory of evolution to Darwin, radio to Marconi... Right? Of course. At least in some part. The achievements of Edison, Max Skladanowsky or Kazimierz Proszynski in the field of moving pictures are today remembered practically only by cinema historians; Alfred Russel Wallace seems to be mentioned only out of politeness when discussing the theory of evolution; Joseph Swan's role in the development of the light bulb is completely marginalised, as is Tesla's in the invention of the radio. And these are not just historical curiosities.
Successive advances in science and technology mean that, in many corners of the world, scientists, inventors or engineers begin work on a solution, technology or discovery almost simultaneously. They often finish their work almost simultaneously. In most cases, however, only one person or team will be named a discoverer. The rest will find their place in the section of historical curiosities, if they are not forgotten at all ...
This is still the case today. And among the many factors that determine how the history of technological progress is remembered, an indispensable place is occupied by the quality and range of communication - that is, who, to what group and in what way talks about a new discovery or solution. For it is to an important extent communication that determines the diffusion of an innovation, i.e. its dissemination. And if this is the case, a group of communication and public relations specialists could certainly facilitate and accelerate this process.
This was the idea behind the creation of dfusion communication fifteen years ago - an agency specialising in communicating innovation, new technologies, digital solutions, etc., i.e. everything without which not only today's business, but also the modern world simply does not exist.
After these 15 years, we have received further proof that we not only act in line with our mission, but also do it well. In the PR Agency Ranking for 2025, published by the editors of the magazine Media and Marketing Poland, we were awarded the title of technology specialists. And this comes two years after we were awarded the title of 'Agency of the Year' in an identical ranking by this editorial board. Previously, our projects had won Golden Clips and Sabre Awards. However, the MMP ranking is a special distinction. Because in addition to information from ourselves, it takes into account the voice of our clients.
So what are we above average at? First and foremost in satisfying our customers, specifically in terms of:
- quality of cooperation,
- service standards,
- strategies,
- media relations,
- issue management and crisis management.
On top of this, clients recognise that we offer a strategic and long-term approach to the implementation of commissioned activities, we have an innovative approach to the communication of companies and brands and, as a result, our services are worth our while. fee. In addition, we stand out for our above-average professional ethics.
So we may not have the modern-day Edisons or Marconis to our credit, but all the indications are that we are on the right track - it's just a matter of time😉. Anyway, let's be honest - it's not about a place in history, it's about development, making life easier and changing reality for the better by at least a perle. Because that's what's coolest about technology, inventions and innovations, that's where we see their value and that's what drives us to act for our customers. We acknowledge this with the full expert authority of technology specialists!
