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Jak wybrać agencję PR do komunikacji kryzysowej? Kryteria i pytania, które warto zadać

Autor: Agnieszka Izbicka; Aleksandra Huścia. Data publikacji: sierpień 2026. Wybierając agencję PR...
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Jak budować relacje z mediami, gdy dziennikarze używają chata GPT do researchu?

Nowe zasady media relations w erze sztucznej inteligencji Autor: Ewa Skalniak, Weronika...
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GEO vs SEO, co wybrać w 2026 i dlaczego widoczność marki w ChatGPT to nowa waluta

Autor: Kamil Kozłowski. Data publikacji: czerwiec 2026. Czas czytania: 9 minut. Quick...
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Twórca, dziennikarz czy algorytm? Kto naprawdę kształtuje dziś opinię publiczną w Polsce

Opinię publiczna w Polsce kształtują dziś trzy siły jednocześnie: słabnące tradycyjne media,...
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News, Highlighted

Rewolucja może poczekać!

Bezpieczeństwo, regulacje i twarde dane – oto nowa agenda mediów na 2026...
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PR agencies chase AI, clients delay over data concerns 

The report 'AI in the land of PR', prepared by dfusion communication, reveals a rift in...
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Deepfake scares, data leakage a real threat 

Although deepfake and advanced disinformation technologies are on the rise, the biggest threat...
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Cyber security needs efficient communication 

The leakage of customer data, employee data or financial information is the biggest nightmare for reputational...
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On the (above-average) power of communication 

which is why we specialise in communicating innovative technologies and how...
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News, Highlighted

Reputation on fire - about the direction of communication in a crisis

No explosion is heard. There are no sirens. There is silence. Before the journalist asks the first...
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