Weronika Chocholska and Zofia Cieplak, representatives of dfusion communication, will be leaving for Cannes in a few days' time to compete internationally in the Young Lions PR competition during the prestigious Cannes Lions 2025 festival. Their ticket to France is the prize for winning the Polish qualifiers - YC Cannes.
A victory that opens the door to Cannes
The young lions from dfusion - Veronica and Zosia - triumphed in this year's edition of the Young Creatives Cannes (YC Cannes) in the PR category. The competition organised by the Advertising Creators Club is the most important national qualifying round, the winners of which have a chance to represent Poland at the Young Lions Competition - one of the most important events for young talent in the marketing communications industry.
This year's Young Creatives Cannes competition task in the PR category was prepared in collaboration with the brand Avon, which acted as the official partner for this stage of the qualifiers. The contestants worked on a brief that aimed to "refresh the brand image among young women" and restore the prestige of the role of Avon consultants, making it "cool again".
Out of almost thirty submissions, their campaign proposal called "Avon Core"with its aesthetics reminiscent of the 2000s, was memorable to the jury as a 'hit concept' - creative, coherent and with a strong insight. Daniel Przemecki, a member of the jury, emphasised that - "The concept was a hit. Nearly 30 teams responded to this task, providing us with a mass of energy and perspectives, and the winning duo stood out with a fresh and coherent idea - emphasised Daniel Przemecki, Head of Marketing, Avon.
Young Lions - a global stage for young talent
A trip to Cannes Lions International Festival of Creativity is a dream come true for many in the industry. From 16 to 20 June, Weronika and Zofia will represent Poland in the international competition. Young Lions PR - A competition between teams under 30 from around the world. The competition takes place in sunny Cannes, and participants again have 24 hours to create a full PR campaign in response to a brief from their chosen organisation. Working under time pressure, in the heated atmosphere of the festival, with the best of the best - it's a challenge that is sure to bring plenty of excitement.
Cannes Lions - a centre for inspiration and creativity
Festival Cannes Lions is the world's largest and most prestigious marketing and advertising communications event. For more than 70 years, it has attracted creatives, marketers, strategists and business leaders from around the world, who come to be inspired, share their experiences and reward the best campaigns from around the globe. This is where the Lions are awarded - the awards that are the creative equivalent of the Oscars.
The event combines a competition, a conference with global industry leaders, workshops, exhibitions and awards galas. For dfusion's young professionals, it is not only a chance to showcase their skills in competition, but also an opportunity to immerse themselves in the most inspiring environment of the marketing world.
We're keeping our fingers crossed for our dfusion Lions!
Weronika and Zosia - the pride of our agency - are heading to Cannes in just a few days. We will be following their performance with great excitement and believe that they will show what Polish creativity looks like at the highest level!
