{"id":3244,"date":"2021-10-04T08:39:00","date_gmt":"2021-10-04T06:39:00","guid":{"rendered":"https:\/\/dfusion.pl\/realizacje\/medialny-relaunch-marki-surface-copy\/"},"modified":"2021-10-14T08:42:30","modified_gmt":"2021-10-14T06:42:30","slug":"promocja-surface-pro-i-aplikacji-office-365","status":"publish","type":"realizacje","link":"https:\/\/dfusion.pl\/en\/realizacje\/promotion-surface-pro-i-application-office-365\/","title":{"rendered":"Surface Pro and Office 365 promotion"},"content":{"rendered":"
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

case studies<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

Surface Pro promotion<\/span>
and Office 365 applications\n<\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

No brand in Poland has ever used escape-rooms for long-term communication or promotion of its products.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t

Explore the full project case study<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

Together with the Office department at Microsoft Poland and in partnership with Dom Zagadek<\/strong> we set out to prove that both Office 365 and Surface Pro apps shouldn't just be associated with work, but also with fun. And it is possible to have fun behind closed doors. And on these foundations we built P@ssWord, Microsoft's first technology escape room in the world.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

the strategy developed<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t
\"\"<\/figure>

Public
Relations<\/h3><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t
\"\"<\/figure>

Influencer Video Marketing<\/h3><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t
\"\"<\/figure>

Competition<\/h3><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t
\"\"<\/figure>

Event<\/h3><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t
\"\"<\/figure>

Print<\/h3><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t
\"\"<\/figure>

Social Media<\/h3><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

Escape rooms are a good point-of-contact of a new kind: they open up a new space of contact between the brand and the customer, where the latter's involvement rate is much higher and has a more personal dimension than with other marketing channels.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t

On the other hand, an escape room can be a mini-showroom for a brand's products or an attractive formula for demonstrating a brand's values or core strengths - provided, of course, that the brand is considered a 'love brand' (which boils down to the question: would you like to wear it on your T-shirt?) and is part of pop culture. Because a good escape-room cannot tell a BRAND'S HISTORY. Rather, it is for the brand to tell a NEW HISTORY in it, in which the brand itself only appears in places. Like a chorus in a Greek drama.

No brand in Poland before us has used escape-rooms for long-term communication or promotion of its products. We were the first to do this for Microsoft Poland.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\"Gallery\"<\/figure><\/a><\/div>
\"Gallery\"<\/figure><\/a><\/div>
\"Gallery\"<\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

activities<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

Opened in July 2018 in Warsaw, at 4 Zwrotnicza Street, P@ssWord room in the Riddle House<\/strong>is an escape room infused with Microsoft technologies. Its silent heroes are Office 365 applications and Surface Pro computers.<\/strong> Its slightly louder protagonist is Minecraft, which is referenced by the gadgets and puzzles available in the room. And its loudest heroes are the several thousand people who have visited the room making it so that there has not been a single day in which someone has not locked themselves in P@ssWord.<\/p>

The room was inspired by a wish made by the Polish Office 365 department, which went something like this: \"Let's do something cool, something entertaining, something under consumers. Something that would show that Office 365 apps are sexy. And that they are useful.\"<\/strong><\/p>

In response to this request, together with the Riddle House we brought several wheelbarrows of cement, a concrete mixer, we brought painter's paint, several bags of plaster and mortar. We knocked down a few walls and rearranged a few too.<\/strong> And we developed a P@ssWord scenario, with specific ideas for using Office applications and Surface devices.<\/p>

We have woven iconic Office 365 applications such as Word, Excel and PowerPoint into the story this room tells. Their skilful use is key to the output. The key to getting out of the P@ssWord is for players to work closely with each other<\/strong>. Sometimes they work on shared Office documents online and sometimes individually.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t