case studies
Promotion of the new line
Canon PIXMA printers
We have shown that it is worthwhile to print photos and it is easy to do it yourself
Explore the full project case study
As part of the #dotknijemocji campaign We wanted to show that it is worthwhile to print photos and that it is easy to do it yourself.
The popularisation of digital photography has meant that printed photos have been somewhat forgotten. However, there are moments and emotions in life that we want to share with our loved ones without the mediation of phone and computer screens. We wanted to show that by transferring them to paper, emotions are stronger and more authentic.
the strategy developed
Influencer
Relations
Content
Marketing
Public
Relations
Event
Social Media
We planned a campaign that was a combination of influencer relations, content marketing and public relations. This was complemented by an online advertising campaign and events for clients and journalists.
activities
- Involvement of well-known influencers from the DiY, lifestyle and parenting areas
- Promotional campaigns on YouTube, Facebook and Google
- Creation of weekend photo and print zones in popular Warsaw cafes
- Workshop for DiY media and bloggers
- Communication to lifestyle, parenting and marketing media
For the project we involved well-known influencers from the areas of DiY, lifestyle and parenting. We were supported by: Director of Life, Malwina Bakalarz from Bakusiowa, Magda Mirkowicz from My Pink Plum and Dorota Szelągowska. We used, among others, their own YouTube channels, Canon Poland's social media and the blogosphere. The realised materials were supported by promotional campaigns on YouTube, Facebook, Google (AdWords, GDN).
To encourage potential customers to print the images, we have created weekend photo and print zones in popular Warsaw cafés. A photographer and animators were available on site, and printed photographs could be taken away or addressed and sent to loved ones.
The culmination of the campaign was a workshop for media and bloggers in the DiY area, during which it was possible to make, print and frame a photograph. The guests were supported in the creative part by the team of Warsaw-based Majsterek.
The whole was complemented by communication to lifestyle, parenting and marketing media.
effects
- More than 40 publications in reach media
- 420,000 video views on influencers' YouTube channels
- 700 comments on social media
- THE IN2 SABRE AWARDS 2018 in the category: Best influencer Programs + Endorsements
