The challenge: optimizing campaign performance in the MEEE region
As part of the collaboration with SAS, d*fusion faced the challenge of optimizing not just the running of digital marketing, but also their preparation so as to retain a cohesive theme in the 32 markets of the Middle East & Eastern Europe (MEEE) region.
The strategy: The One-Stop Shop Approach
We became our client’s regional coordinator of digital marketing in the MEEE region. Our only point of contact became a cohesive narrative built up on the textual and visual layers.
We were responsible for a comprehensive digital marketing Social Media campaign, as well as run in the Google Ads advertising ecosystem- from defining the channels of communication necessary, to creating the advertising material, to optimizing the campaign in real time
We generate leads in market sectors chosen by the client- promoting special events, “white paper” materials, and webinars.
- Doubling the followers of the SAS Institute’s Twitter
- Over 200 new business contacts