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SAS

The challenge: optimizing campaign performance in the MEEE region

As part of the collaboration with SAS, d*fusion faced the challenge of optimizing not just the running of  digital marketing, but also their preparation so as to retain a cohesive theme in the 32 markets of the Middle East & Eastern Europe (MEEE) region.

The strategy: The One-Stop Shop Approach

We became our client’s regional coordinator of digital marketing in the MEEE region. Our only point of contact became a cohesive narrative built up on the textual and visual layers.

Actions

We were responsible for a comprehensive digital marketing Social Media campaign, as well as run in the Google Ads advertising ecosystem- from defining the channels of communication necessary, to creating the advertising material, to optimizing the campaign in real time

We generate leads in market sectors chosen by the client- promoting special events, “white paper” materials, and webinars.

Effect

  • Doubling the followers of the SAS Institute’s Twitter
  • Over 200 new business contacts

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